A long-standing champion of everyday comfort, BONDS has been redefining the absorbency space. First with Bloody Comfy Period Undies, and now with a suite of category-shaping innovations. Our team partnered with BONDS to launch and differentiate three standout product ranges: Damn Dry Undies, Whoopsies™, and Bonds Explorer.

Damn Dry, BONDS expanded its offering for women with reusable liners designed for everyday leaks, continuing their purpose of “Making the Uncomfortable, Comfortable for Everybody.” We developed packaging that delivered clarity, confidence and standout, striking a balance between education and empowerment, while staying true to BONDS’ signature boldness.

The fun and functional Whoopsies™ range saw BONDS extend its absorbency expertise into the baby category. Our consumer brands team crafted playful, tactile packaging that communicated key product benefits and sustainability credentials, supporting parents through the toilet-training journey with a smile.

For the launch of Bonds Explorer, a unisex adventure-ready range built on the strength of two trusted Aussie brands, we created a new identity and packaging system. From sustainable fibres to rugged wearability, the brand is made to go wherever life takes you, infused with the relaxed confidence of the Bonds spirit.