The value of pro-bono work

We owe much to the Romans (and Monty Python). Sanitation, medicine, education, wine, public order, irrigation, roads and public health all come to mind. But they also perfectly encapsulated the spirit and benefits of professional voluntary work.

Pro bono publico – Latin for “the public good”.

Businesses give back in many ways, from volunteering for good causes to fundraising. But I’d argue there’s a better way. Instead, why not focus your time and effort on doing what you specialise in to maximise the impact of your actions?

This was the thinking behind the Principals Good Ideas Foundation. Set up to help social impact organisations, the foundation uses Principals’ branding expertise as a force for good.

—

Read the full article on AdNews.

Moensie Rossier is Strategy Director & Principal at Principals.

—

Contact us to learn how Principals can help make your brand a force for positive change